Ever wonder what makes a website rank on the results lists of popular search engines like Google, Yahoo, or MSN? The answer is simple: search engine optimization (SEO). SEO is an important online marketing tool that boosts a website’s presence, making it more visible to those who are searching for businesses in their local service area, including dentist’s offices. SEO works by driving traffic to a website through the strategic use of keywords and phrases that are incorporated in the text of the website. When customers use these words and enter them into a search bar, websites that have these same keywords and phrases will populate to the top of the list. For dentists who are curious about SEO and want to learn more about its many benefits here are some of the top reasons why SEO for dentists is so pivotal.
Today’s most highly-effective SEO keywords will help people easily find a dentist’s website. An unfortunate mistake many dentists make is investing in a beautifully designed and functional website, but never including a SEO strategy. It is a waste of resources if a website is built but it is ever found by the public. Keep in mind that just because a website is posted on the internet does not mean that customers will readily find it. There are literally thousands of dentist’s websites on the internet and the competition is steadily rising. So, what happens when customers are not aware that the dentist’s office even exists? This is where the power of SEO comes into play. Unfortunately, websites without SEO may never be located by the exact people who need the services the most. This is because strategically placed keywords and phrases that are incorporated in the text of a website provide the formula for being picked up by the search engines. Search engines make decisions based on certain algorithms that determine if a website is similar to what a person has searched for online. For potential patients who are trying to decide on how to choose a dentist, only those websites that closest match their search terms will show up. SEO places the website prominently where more people can see it and are more likely to click on the link to visit the site to learn more about the dentist’s services.
SEO is a simple strategy to employ and it all begins with good content. When it comes to content marketing for dentists, the best content will have the exact keywords and phrases that will not only help the website rank, but will keep visitors engaged in the website once they have discovered it. While choosing the right SEO keywords will require research and sound decision-making, the great news is that if certain keywords are not working initially, new one’s can be implemented. Neither are a website, it’s content, or its SEO keywords static. They can always be updated and changed. To choose the right keywords, consider thinking like a customer. In other words, the dentist can place themselves in the shoes of a customer who is searching for a new dental provider. What words would a patient type in their search bar to find a dentist who is near them?
SEO is important because it produces actual results in the form of measurable website traffic. As a reliable marketing tool, SEO improves the visibility of the dentist’s brand and helps to drive more organic traffic to the website. Each website visitor is an opportunity for conversion, meaning that each website visitor has the potential to become a patient one day. This leads to the best return on investment (ROI) for dentists who have an SEO plan in place.
Fully optimize a dentist’s website for SEO by assigning the right keywords and phrases. This can create a strong website presence for the dentist’s office. The best keywords and phrases will accurately identify the products and services the doctor’s office provides, making it more likely for someone who is searching for a dentist to find the dentist’s website. Do not make the costly mistake of building a website that does not include SEO keywords. since it means hundreds, if not thousands of people will never have an opportunity to experience that website all because it does not have the best keywords and phrases built into it. To learn more about SEO for dentists, contact a team of SEO experts today. A team of professionals can help with a keyword analysis to pinpoint the best words and phrases for the dentist to include on their websites.