Ever wonder what makes a website rank on the results lists of popular search engines like Google, Yahoo, or MSN? The answer is simple: search engine optimization (SEO). SEO is an important online marketing tool that boosts a website’s presence, making it more visible to those who are searching for businesses in their local service area, including dentist’s offices. SEO works by driving traffic to a website through the strategic use of keywords and phrases that are incorporated in the text of the website. When customers use these words and enter them into a search bar, websites that have these same keywords and phrases will populate to the top of the list. For dentists who are curious about SEO and want to learn more about its many benefits here are some of the top reasons why SEO for dentists is so pivotal.