Content marketing should not be misconstrued with online advertising as they are not one and the same. Content marketing is the strategic use of various types of interesting digital content, used to attract new customers and grow a business. This is especially true when it comes to marketing a dentist’s services online. Today, content marketing has changed the landscape in which dental practices interact with and foster long-term relationships with patients. Here are some of the top tricks when it comes to content marketing for dentists that every dentist should know, for the biggest return on investment.
Ever wonder what makes a website rank on the results lists of popular search engines like Google, Yahoo, or MSN? The answer is simple: search engine optimization (SEO). SEO is an important online marketing tool that boosts a website’s presence, making it more visible to those who are searching for businesses in their local service area, including dentist’s offices. SEO works by driving traffic to a website through the strategic use of keywords and phrases that are incorporated in the text of the website. When customers use these words and enter them into a search bar, websites that have these same keywords and phrases will populate to the top of the list. For dentists who are curious about SEO and want to learn more about its many benefits here are some of the top reasons why SEO for dentists is so pivotal.